Google Listings & Ads


Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.

With Google Listings & Ads:
Connect your store seamlessly with Google Merchant Center.
Reach online shoppers with free listings.
Boost store traffic and sales with Performance Max Campaigns.

Connect your store seamlessly

Integrate with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.

Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.

Reach online shoppers with free listings

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.

Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Learn more about supported countries for Google free listings here.

Boost store traffic and sales with Google Ads

Grow your business with Performance Max campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Performance Max campaigns here.

Get $500 in Google Ads credit when you spend your first $500!

Create a new Google Ads account through Google Listings & Ads and a promotional code will be automatically applied to your account. You’ll have 60 days to spend $500 to qualify for the $500 ads credit. See full terms and conditions here.


Minimum Requirements

  • WordPress 5.9 or greater
  • WooCommerce 6.9 or greater
  • PHP version 7.4 or greater
  • PHP Architecture 64 bits
  • MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Google Listings and Ads GitHub repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Performance Max campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Performance Max campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Performance Max campaigns?

Performance Max campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Performance Max campaigns cost?

Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Performance Max campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Performance Max campaign.


February 22, 2024
Instalé el complemento y luego de vincularlo y configurarlo. Al cabo de unos días vuelvo a ingresar y dentro de wordpress >marketing>Google Listing & Ads sigue apareciendo para que lo configure y se queda en el paso numero 3. Ingresando a la cuenta de Merchant center aparece la vinculacion de la tienda, la verificacion del telefono, y el listado de productos, pero pendientes con errores. Cuando está todo OK. En el listado free me dice que lo vincule, no toma la conexión. Intenté desintalar y vovler a instalarlo, pero toma lo que hice, se queda en el paso numero 3, me dice que verifique el telefono (cuando en Merchant center aparece verificado) y me tira error, no me deja avanzar desde la configuración del plugin. Hace más de 30 díoas que estoy con este problema en dos cuentas. Hace un año tengo instalado en 2 tiendas y no tuve estos problemas. Pésimo ahora.
February 5, 2024 5 replies
Plugin was working ok then it crashed. IT support and programmer could not solve issue, reinstalling few times also, reconnecting...nothing helps. Plugin simply loads screen forever and that is it. Switching to new plugin because of that unfortunately.
February 2, 2024 1 reply
Does not work. it simply stopped synchronizing goods. no matter how much I tried to set up synchronization with the merchant center again, nothing works. At first everything was fine, but then when the products on the site changed, the newly added products did not sync. And in the plug-in it is written that there is a connection, and synchronization is taking place. But there are zero products in my merchant center! A lot of wasted time and nerves!
January 30, 2024 1 reply
Not using it at the moment, just because we have a lot's of products and therefor it needs a lot of information given before you can start working with it 🙂 but when we come to finishing our collection we certainly going to work with it.
January 30, 2024 1 reply
Hello,I have several years installing plugins. I installed it on two sites:1) one that had no google or wordpress accounts. I had several problems in the step by step connection guide, it says it did not connect the service when it did. In a process that was supposed to be simple, in the end it took me a long time and several attempts.2) Another site that already had merchant accounts created in google with accounts and sub-accounts. A disaster. It didn't allow me to select the ones already created, created other accounts and everything misconfigured. Very frustrating. And now I have to go to woo support to delete the misconfigured accounts. Very frustrating.I'm definitely sticking with my current feed plugin. regards
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Contributors & Developers

“Google Listings & Ads” is open source software. The following people have contributed to this plugin.


“Google Listings & Ads” has been translated into 5 locales. Thank you to the translators for their contributions.

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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


2.6.0 – 2024-02-27

  • Add – Support the new product editor (Product Block Editor).
  • Dev – Fix the compatibility issue in starting E2E test environment due to the default charset change in MariaDB v11.3.1.
  • Fix – 401 handling for connected Ads accounts.

2.5.18 – 2024-02-20

  • Fix – Prevent product queries by IDs if no arguments are supplied.

2.5.17 – 2024-02-07

  • Dev – Add manual QIT workflow.
  • Dev – Upload coverage report for JS unit tests to codecov.
  • Fix – Only sync selected categories as product type.
  • Fix – Prevent notifications from sending request to Google API when disconnected.
  • Tweak – WC 8.6 compatibility.

See changelog for all versions.