Leads and Visitor Insights


  • Once the Plugin is installed and activated, you will find a new menu item labelled ‘Leads Insights’ on the Dashboard Menu. Click the button to Start.
  • Your site will automatically be registered on Leads5050.com; and you should then claim your site. This will allow you to access detailed information on Leads5050.com and prevent anyone else from claiming the registration.
  • Register your login on Leads5050 and you will receive 250 free credits. You will continue to receive a further 50 free credits every month. Registration provides full access to all the features on Leads5050.com.
  • Once tracking is on, visits to the front-end of your site will be monitored and the visit report will build over time. Visits for the past 5 weeks and Backlinks over the past 13 weeks will be displayed in your admin panel.
  • An interactive map is generated once there are regular visits to the site. Please allow up to 2 hours for the account to be set up after registration.
  • The interactive map can be zoomed down to the location on the map. This is the location of the originating server and is a good indicator of where the visit originated.
  • Registration and setup on Leads5050 allows more in-depth investigation of leads, prospects, customers, suppliers and competitors. All features will be available to you once you have registered.


  1. Upload leads5050-referrer-insights to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Click on ‘Leads5050 Insights’ in the Tools menu to register


Will this Plugin work with any theme?

Yes, the plugin is theme independent.

How often are the visits updated?

The data is almost live; visits are captured in real-time and our server is updated about every 3 minutes.

Why do I not see any visits on the map directly after installation?

There is an intentional set-up period of a few hours before any data is captured. This is necessary to ensure that your setup is complete before we start capturing data, so please be patient, it will be worth it.

Can I increase the frequency of the visit updates?

No updates are managed on the server side.

Is any personal information captured?

No, while the visit IP is captured, this is not linked to an individual.

What additional features are offered from the Leads5050.com site?

The Leads5050.com platform is used to process visit data and generate reports. Detailed reports are generated that allow you to identify which pages people are most interested in, where the visitors come from etc.

Can every visit be linked to a company?

No, visits from mobile phones and private broadband providers are mostly from shared IP addresses. While the IP address can be linked to the country of origin and the service provider, they cannot always be linked to an organisation.

Is the API license necessary?

Yes, the software will not operate without registering the API. However, it is easily generated with a single click of a button and the only information gathered is the domain name of your site. You will need to register on Leads5050.com if you want to view detailed reports.

Is there any charge for the API licence?

The API licence will always be provided free of charge. Members will also receive free monthly credits and free access to Leads5050. The only charges are for additional credits which may be required for busy sites.

What is the purpose of the API license?

The API license provides a unique 5 character (case-sensitive) identifier on the site that allows every registered domain to be uniquely identified. Our server uses your domain name / api licence combination to communicate with your site in order to capture and return visit data.

Does the API licence capture any Personal data?

No, there is no personal information sent when the API is registered. No personal information is captured by any of the plugin processes. An email and username is needed for registration on Leads5050.com. This is required for your login if you want view detailed reports on Leads5050.com.

Why is login information needed to access Leads5050.com?

Leads5050.com is the custodian of your data and provides reports generated from this data. In order to ensure that only you can view this data, you need to register on Leads5050.com.

Can Leads5050 access my site?

No, the only information transferred is the visit information (like page visited, IP address of visitor, time of visit). The information is pushed to Leads5050 from your site. Leads5050 cannot pull any information from your site.

Can this plugin be installed on other content management systems?

Yes, but the installation is different. Information is provided on Leads5050.com, or you can contact us for more information on this.

What are referrers?

When someone visits your site from a different site by clicking a link on the remote site, this remote site is the referrer. This could be a search engine, social media, a link on another site or a browser. Referrers are also known as back-links.

How does this referrer information help me?

Information about visitors to your site can help with Sales and Marketing by identifying the types of visits you receive, where these came from, which pages are visited etc. All of these are invaluable market insights. How you use this data is up to you.

Is this data shared with anyone else?

No, any data held against your site is available only to registered users who have permission to view this data.

Are visit maps provided in the free edition of the plugin?

Yes the map functionality is available in the free version of the plugin. However, the plugin needs to be registered to allow location data to be processed.

The map won’t display properly – what should I do?

Press ctrl+F5 at the same time. This will refresh your page and the map will display. This usually only happens the first time that you load the plugin. Also, allow time for the first data points to be captured and processed for the reasons described above.

Is the plugin GDPR-compliant

Yes this plugin does not capture any personal information and cannot be linked to an individual. Any location information is anonymous and cannot be linked to an individual. Also, site owners have a legitimate interest in identifying the origin of visits to their site.

Contributors & Developers

“Leads and Visitor Insights” is open source software. The following people have contributed to this plugin.


“Leads and Visitor Insights” has been translated into 1 locale. Thank you to the translators for their contributions.

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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Redirect to the new app.leads5050.com location


  • Checks and PHP 8+ updates for Compatibility


  • Fix error on settings form


  • Compatibility checks with WP6.4.1.


  • Fix error displaying sample dashboard page.


  • Improve link to the host site to guide users through the registration process.


  • Setting link on plugin menu fix


  • Icon change due to upload error
  • Help text improvement


  • Include free monthly units for lead identification
  • Provide a link to the parent Leads5050.com site for detailed reports
  • Split the menus to make these more intuitive


  • PHP 8+ testing and minor code improvements
  • WordPress 6.2 testing


  • Fixed error with map points not plotting after retrieval
  • Resolved dt date issue


  • WP compatibility check


  • Minor change to add a version number to the script


  • Map resources enqueued only on pages with the map on the page


  • Visit source map included


  • Security improvements – sanitize, verify and escape checks throughout


  • Security issues resolved – user capability checks and nonce added


  • Confirm compatibility with WP 5.7.1


  • Minor updates and checks for WP 5.6.1
  • Security fix


  • Script inclusion conflicts with certain themes resolved


  • WordPress 5.5 compatibility checks


  • Check included to prevent the plugin loading in an iFrame


  • Initial launch of this product in May 2020